TOP-10 in Healthcare Field: +466% in Traffic for 16 Months
Start of work on the project: April 2023 – now
Location: Ukraine
Industry: Healthcare
Services: SEO
SEO goals:
- Achieve rankings in TOP pack of Google's search results
- Improve the website's visibility
- Increase organic traffic
- Increase brand awareness
Challenges:
- The niche was dominated by companies with years of established market authority
- YMYL (Your Money or Your Life) sector, requiring special attention to E-E-A-T factors
- Limited SEO budget compared to competitors
- Restrictions on implementing certain SEO recommendations
- Slow implementation of suggested changes
Problems we were faced with:
When the client approached us, their site had only recently launched. Consequently, the Domain Rating (DR) was low, with only a handful of backlinks. The site pages had a very minimalist design, lacking internal linking blocks and other crucial elements. Unfortunately, we were unable to implement all necessary blocks due to the client's reluctance. Analysis pages contained unoptimized content. Due to the niche's specifics, there were limitations on changes we could make to these pages. Initially, we weren't permitted to modify the text on analysis pages. It was only later that we gradually began to optimize them, which led to a boost in rankings. E-E-A-T factors were significantly weak, with essential pages missing from the site structure. While competitors were widely recognized brands, we needed to work on improving our client's brand recognition. Resources ranking higher than our client's site were acquiring more than 20-30 backlinks per month. Our client's budget was only a third of what was needed to match this.
Completed tasks
STAGE 1: Technical Setup & On-Page Optimization
- Conduct a comprehensive technical audit to identify all website issues. Provide actionable recommendations for fixes;
- Verify correct SSR setup and ensure unobstructed crawling of pages by Google bot;
- Analyze competitors most frequently appearing in the top 10 search results;
- Compile and cluster the semantic core;
- Develop and implement optimized meta tags;
- Provide recommendations for creating pages that boost E-E-A-T factors;
- Create location-specific pages to target local search queries.
STAGE 2: Content Audit & Strategy Development
- Audit blog content: remove articles with no traffic or optimization potential, identify pages ripe for further optimization;
- Develop a content plan for new articles, focusing on relevant informational queries;
- Create detailed content briefs for copywriters;
- Publish new articles on the website;
- Develop content briefs for optimizing existing analysis pages.
STAGE 3: Link Building & Ongoing Optimization
- Develop a comprehensive link building strategy with a monthly plan for backlinks acquisition;
- Build high-quality backlinks from relevant, niche-specific websites;
- Maintain a consistent schedule of new article publications;
- Implement internal linking from blog content to other articles and analysis pages;
- Track results, monitor rankings, and measure backlinks growth.
Results
1. Increase traffic in 466%.
Search Console: At the beginning of cooperation, the average monthly number of clicks was 4 400, now it is 24 900. Ahrefs: At the beginning of cooperation, the average monthly number of clicks was 700, now it is 11 000.
2. Increase impressions in 628%
At the beginning of cooperation, the average monthly number of impressions was 77 150, now it is 561 400.
3. Over 3,000 new keywords have been added, with the site now ranking for
Over 3,000 new keywords have been added, with the site now ranking for them, and the number of keywords in top positions has increased. At the beginning of cooperation, the average monthly number of keywords was 750, now it is 9 650.
6. Positions of the website (before and after)
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