How to increase traffic by 8 450% in 16 months

Start of work on the project: from August 2021 – now

Location: USA

Industry: CRM Software

Services: SEO

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SEO goals:

Challenges:

Problems we were faced with:

Client's site had many technical problems, cannibalization of keywords, bad backlink profile (low-quality and spammy external links). The structure of the site was formed incorrectly, the pages were not SEO optimized. The site didn't have any positions in Google search for relevant queries.

Completed tasks

STAGE 1: Comprehensive SEO Audit & Strategic Planning

9/20 tasks

45%

Technical audit of the site with recommendations of how to fix every mistake;
Competitors analysis;
Semantic core collection and queries clustering;
Formation of the correct structure of the site;
Relevance map formation (with recommended meta Title, Description, H1);
Formation of a map of redirects and recommendations for combining content in order to avoid the formation of separate landing pages for one typology of requests;
Formation of technical tasks for the texts of commercial landings;
Block structure for landing pages;
Website usability analysis and recommendations for CTA placing.

STAGE 2: Content Strategy Optimization & Analytics Setup

14/20 tasks

70%

Blog audit. Determined content which was not relevant, which pages competed with each other, duplicated the content;
Content plan formation;
Formation of technical tasks for blog articles;
Publication of the texts;
Goal setting in Tag Manager and Google Analytics.

STAGE 3: Off-Page Optimization & Continuous Improvement

20/20 tasks

100%

External links analysis and spam resources rejection;
Formation a link building strategy with a plan for increasing trusted external links and correct anchors;
Increasing quality of external links;
Creation and promotion of expert content of the blog;
Constant improvement of landing pages;
Technical audit.