How to Get in TOP-3 Pack and Increase Traffic by 643% in 12 Months

Start of work on the project: May 2023 – now

Location: Ukraine

Industry: eCommerce

Services: SEO

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SEO goals:

Achieve top-3 rankings in Google's search results
Improve the webImprove the website's visibilitysite's visibility
Increase organic traffic
Expand the site structure to cover a wider range of key search terms
Fix technical errors
Enhance user experience

Challenges:

Problems we were faced with:

The client's website had numerous technical issues that hindered Google's bot from indexing crucial pages. Moreover, the crawler was scanning many unnecessary pages, negatively impacting the crawl budget and overall site quality. The site structure didn't cover all business-relevant keywords. Poorly implemented filters also made it impossible to rank for less frequent queries. The blog section contained articles that weren't performing well in terms of traffic.

Completed tasks

STAGE 1: Technical SEO & Semantic Architecture

6/18 tasks

33%

Conduct a comprehensive technical audit to pinpoint all issues and provide actionable fixes;
Perform in-depth competitor analysis to identify strengths and weaknesses;
Compile and cluster the semantic core;
Create the category and subcategory structure, including static and dynamic filter development;
Map out essential blocks and elements for each page type;
Craft tailored meta tags for pages with semantic relevance and create templates for those without.

STAGE 2: Content Development & Optimization

12/18 tasks

67%

Assess the need for custom content across categories, subcategories, and static filters;
Develop detailed content briefs for commercial pages requiring copy, then hand off to a copywriter;
Overhaul the blog: prune low-traffic, low-potential articles and flag posts ripe for optimization;
Craft a content roadmap for fresh articles, honing in on high-value informational queries;
Generate comprehensive briefs to guide copywriters in article creation;
Roll out new articles on the site.

STAGE 3: Link Building & SEO Performance Management

18/18 tasks

100%

Dive into the client's backlink profile, weeding out spammy links;
Outline a robust link building strategy, balancing backlink types and anchor text distribution;
Execute a campaign to acquire high-quality backlinks;
Maintain a steady stream of fresh content;
Keep tabs on keyword intent shifts within clusters, redirecting ranking power to the most relevant pages;
Track link acquisition, monitor position changes, and measure overall campaign impact.

1. Increase traffic by 643%.

Search Console: At the beginning of cooperation, the average monthly number of clicks was 2 100, now it is 15 600. Ahrefs: At the beginning of cooperation, the average monthly number of clicks was 1 700, now it is 38 600.

2. Increase impressions by 370%

At the beginning of cooperation, the average monthly number of impressions was 217 000, now it is 825 500.

3. Over 3,000 new keywords have been added, with the site now ranking for

Over 3,000 new keywords have been added, with the site now ranking for them, and the number of keywords in top positions has increased. At the beginning of cooperation, the average monthly number of keywords was 2 860, now it is 6 060.